SEO Specialist

Ad Ranking

Posted on: April 21, 2009

1. On search result pages, our system determines your ad’s rank based on ______.

1. your keyword’s Quality Score on Google and its cost-per-click (CPC) bid
2. only your CPC bid
3. the length of time you have been an AdWords advertiser
4. your website’s performance in Google’s natural search results

Answer: your keyword’s Quality Score on Google and its cost-per-click (CPC) bid

2. Which of the following statements is true regarding AdWords ad ranking?

1. Your ad can’t be locked out of the top position based solely on price
2. Having irrelevant keywords and ad text will result in a better rank for your ad
3. Well-targeted ads are those that target the largest number of people
4. The advertiser who bids the most will have the highest ad rank

Answer: Your ad can’t be locked out of the top position based solely on price

Refer: http://www.google.com/adwords/learningcenter/text/breeze_quizzes/quiz-18722.html

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