SEO Specialist

AdWords Policies

Posted on: April 21, 2009

1. According to punctuation policy, how many total exclamation points are allowed in your ad text?

1. Zero
2. One
3. Two
4. Three

Answer: One

2. Which of the following is an example of a call-to-action phrase?

1. Best of the web
2. Lowest prices
3. Buy here
4. Personalized service

Answer: Buy here

3. Google ______ certain common misspellings or variations of words in ad text.

1. allows
2. does not allow

Answer: allows

4. Prices stated in your ad text must always be supported within 1-2 clicks of your landing page.

1. True
2. False

Answer: True

5. Free offers in ad text must be supported _____________.

1. on your landing page
2. within 1-2 clicks of your landing page
3. within 3-4 clicks of your landing page
4. within 5 clicks of your landing page
5. somewhere on your site

Answer: within 1-2 clicks of your landing page

6. When might Google allow the use of a superlative in ad text?

1. The claim is discussed on the landing page of the site
2. The claim is backed by legitimate third-party support
3. Superlatives are always allowed in ad text
4. Superlatives are never allowed in ad text
Answer: The claim is backed by legitimate third-party support

7. Which of the following is considered a superlative that would not be allowed in ad text without verification?
1. Great
2. Best
3. Most
4. Hottest

Answer: Best

Refer: http://www.google.com/adwords/learningcenter/text/breeze_quizzes/quiz-18929.html

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