Archive for the ‘Internet marketing’ Category
Internet marketing, also referred to as web promotion, online advertising, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought many exclusive benefits to promotion, one of which being lower costs for the sharing of information and media to a global viewers. The interactive nature of Internet marketing, both in terms of providing immediate response and eliciting responses, is a distinctive quality of the medium.
Internet marketing ties together enthused and practical aspects of the Internet, including development, advertising, design and sales. Internet marketing does not simply involve building or promoting a website, nor does it mean insertion a banner ad on another website. Successful Internet marketing requires a complete strategy that synergizes a given company’s business model and sales goals with its website role and appearance, focusing on its objective market through proper choice of advertising type, media, and design. Internet marketing also refers to the arrangement of media along different stages of the customer commitment cycle through SEM, SEO, banner ads on precise websites and e-mail marketing.