Posts Tagged ‘Social media optimization’
Social media optimization is a set of method for generate advertising through social media, online community and community websites. Method of Social media optimization includes blogging, RSS feeds, social Book Marking and incorporating third-party community functionalities like images and videos. SMO is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from internet other than search engines, though improved search ranking is also a lead of successful SMO.
SMO is linked as a technique to viral marketing where word of mouth is shaped not through friends or family but through the use of networking in book marking, video and photo sharing websites. SMO is considered an essential part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) plan for organizations or individuals who care about their online occurrence.